Demographic segmentation
Demographics are the characteristics of the population and the total market of all consumers can be segmented into smaller groups using one or more demographic characteristics.
- Introduction
- Knowing your customers
- What is market segmentation?
- Ways to segment the market
- Demographic segmentation
- Age and life-stage
- Gender
- Sexual orientation
- Ethnic background and culture
- Socio-economic variables
- Geographic region
- Behavioural segmentation
- Benefits sought from the experience
- Attitudes, perceptions, values, beliefs
- Decision making processes
- Usage patterns/frequency of use
- Psychographic segmentation
- Personality and identity
- Lifestyle
- Segmentation options
- Understanding your customers
- Researching your market
- Useful sites for more research information