Useful sites for more research information
There is an abundance of free research and visitor statistics on the internet:
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UpMyStreet
Easy to use resource for finding postcode-specific demographic data or researching a specific location, listing key indicators such as age, income level and so on.
http://www.upmystreet.com -
The Office of National Statistics
The Office of National Statistics offers a wide range of government statistics including details about key demographics, the labour market, economic changes, statistical digests, social trends and regional profiles. They also produce regular reports on household spending patterns, socio-economic trends and regional economies.
http://www.statistics.gov.uk/CCI/nscl.asp?ID=5919Also available through the ONS are the details of the socio-economic classification system used by the Government to segment the UK population.
http://www.ons.gov.uk/about-statistics/classifications/current/SOC2000/index.html -
Visit Britain
VisitBritain operates in over 38 markets worldwide, conducting research and measuring passenger flows from every one of these markets. Additionally research is carried out focusing upon specific topics of interest, researching just what makes visitors choose Britain. VisitBritain's Market & Trade Profiles provide you with in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge.
http://www.visitbritain.com/en/travel-trade/selling-britain/market-research.aspx -
ForeSight
FORESIGHT is a monthly commentary on significant issues within the tourism sector published by VisitBritain. Each month “Market Focus” discusses economic, social and political factors that underlie demand for tourism now and in the future. In addition, a spotlight is focused on a significant tourism issue.
http://www.visitbritain.org/insightsandstatistics/publications/foresight.aspx -
Visit England
VisitEngland is the lead body for providing detailed domestic overnight tourism statistics not just for England but also for the UK as a whole. VisitEngland is also responsible for releasing results from the United Kingdom Occupancy Survey (covering all forms of serviced accommodation) at both the UK and England level.
Among the resources that VisitEngland provides:
- detailed figures on overnight domestic tourism at both the UK and England level based on the United Kingdom Tourism Survey
- detailed figures on serviced accommodation occupancy at both the UK and England level based on the United Kingdom Occupancy Survey
- annual figures on the number of visits to visitor attractions in England
- quarterly figures on the number of visits to visitor attractions in England based on the England Attractions Monitor
- Results of surveys of tourism day visits in England
- Industry assessment of recent performance and expectation for the coming period based on the Domestic Industry Panel
- A Factbook for tourism in England
- Findings from ad hoc market research studies, including a number of projects relating to the impact of the ‘credit crunch’
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Association of Leading Visitor Attractions
For information on admissions to tourist attractions who are members of the Association of Leading Visitor Attractions (ALVA).
http://www.alva.org.uk -
East Midlands Tourism
East Midlands Tourism (EMT) is the tourism arm of East Midlands Development Agency (emda). EMT's role is to oversee delivery of emda’s tourism strategy - Destination East Midlands, allocate funding and measure the successful delivery of key targets, as well as contribute to national priorities. Some visitor statistics are available via the East Midlands Tourism website:
http://www.eastmidlandstourism.comAlso available through East Midlands Tourism is the “think family Q-Book”. This is a useful guidebook which contains tips and ideas to enable businesses to gain a better understanding of the needs of today’s family market.
http://www.q-book.co.uk/thinkfamily/iframe.htm -
Peak District National Park Authority
This is the government body that is responsible for all aspects relating to the Peak District National Park. They have a range of free access publications, a full list of which can be accessed via the address below:
http://www.peakdistrict.gov.uk/index/pubs.htmAlso available to view is the results of the Peak District Visitor Survey (2005) which questioned 30,000 visitors to the park and gives details on who they are, why they visit and what they do while they are there.
http://www.peakdistrict.gov.uk/index/pubs/visitorsurvey.htm -
Go Leicestershire
Details on the latest surveys, research and trends that affect the tourism industry in Leicester, Leicestershire and Rutland.
http://tourism.goleicestershire.com -
Visit Lincolnshire
Agency responsible for all aspects of tourism and tourism businesses in Lincolnshire. General research on tourism is available through:
http://www.lincolnshiretourism.comUsing the visitor profiling model adopted by Visit Britain research on the profile of visitors to Lincolnshire is available on:
http://www.lincolnshiretourism.com -
Experience Nottinghamshire
Agency responsible for all aspects of tourism and tourism businesses in Nottinghamshire. General research on tourism is available through:
http://aboutus.experiencenottinghamshire.com -
Acorn
ACORN is the leading geodemographic tool used to identify and understand the UK population and the demand for products and services. Businesses use this information to improve their understanding of customers, target markets and determine where to locate operations. A full list of all ACORN classification categories, groups and types is available from the website below:
http://www.caci.co.uk/ACORN/acornmap.asp